This final figure is the number of impressions that your budget should purchase. Multiple the previous number by 1,000 to get the actual number of impressions.Understand that this number is the number of thousand-impressions (so the number of impressions divided by 1,000).Divide your budget by the cost-per-thousand impressions.How to Calculate Impressions Based on Your Spend With CPM?Ĭalculating the number of impressions you expect to get with your budget is straightforward if you opt for a CPM pricing model. CPA is best for driving online transactions. Google suggests CPC bidding if your goal is to drive traffic. In this scenario, you want as many people to see your message as possible, regardless of the amount of traffic it brings in. Google suggests using CPM bidding if your main goal is branding.
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